A new activity of spreading the awareness was implemented with the help from Operations and Marketing team of Mumbai from 16th December- 30th December 2010. This activity comprised of reaching to the auto drivers across 4 populated regions like Kurla, Gharkopar, Chembur and Vikhroli at their various petrol pumps and gas stations. The basic idea was to tell the auto drivers about Dial ‘1298’ for Ambulance as well as to stick the stickers which has the 1298 no on it. This activity was well received and appreciated by auto drivers and petrol pump station’s employees. They not only allowed us to stick the stickers but also appreciated the cause we are working for. During this course of time we reached over 10,000 auto drivers and over 1 lac of customers to spread the word about Dial ‘1298’ for Ambulance.
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